Fossil fuel set us free.

But now it threatens the very freedom it gave us.

 
 
 

In the beginning

 

The sky was clear, the conditions perfect, as Bertha Benz set out for a drive. No-one had ever hit the open road before.

The year was 1888, the car a Model III: the first automobile ever sold. Eyes on the horizon, destination unknown. Driven by ambition, moving with ease. When those wheels hit the ground, the world changed forever.

 
 
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What automobiles had liberated, classic cars captivated.

Steeped in heritage, shaped by imagination, their contours tell the human story; our thirst for adventure runs deep in their design.

To run a hand along their curves, grip the wheel and take to the open road, is to feel alive.

 
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We fell in love with what we thought were timeless classics.

But –

timeless has run out.

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Hypermodern performance enveloped in the body and soul of a classic

 

introducing ava

 
 

We push the limits of advanced engineering to breathe energy of the future into cars of the past. Award winning car designer Ian Callum CBE explains the need for change.

 
 
 
 

SUSTAINABILITY IS THE CHALLENGE THAT DEFINES OUR FUTURE.

WE ARE NOT HERE TO TELL PEOPLE WHAT THEY CANNOT DO. WE ARE HERE TO BUILD SOMETHING FAR BETTER –

LIFE WITHOUT LIMITS.